Hello, I’m Vaishali.

I’m a UX designer who enjoys making sense of messy problems and turning them into clear, thoughtful experiences.

I’m naturally curious, so I start with questions. Who are we designing for? What are they trying to achieve? What’s getting in their way? From there, I use research, collaboration and iteration to find solutions that work for both people and the business.

I care about the details, but always keep the bigger picture in mind. For me, good design should feel considered, intuitive and make life a little easier.

When I’m not designing, I’m probably thinking about food. Especially dessert.

Main work



Heating and cooling manufacturer Rethinking recommendations for a high-stakes home decision 3 months · UX Designer
Information architecture Recommendation systems User research End-to-end

Product experimentation Turning moments of feeling stuck into one small, achievable next step Case study in progress
AI Tooling Concept Self-initiated Branding

JD UK Finding the real friction behind a sizing problem 2 weeks · Sole UX Designer
User research E-commerce UX strategy

Get in touch

If you’d like to work together, feel free to get in touch either by filling out this form or via the Linkedin button below.